Agency: Leo Burnett KSA       

Client: McDonalds KSA 

Nowadays, every franchise, be it regional, international or local is adding to its menu a wrap section, with different flavors. This competition is so high that every brand today is crediting itself as a wrap specialist.

But you know what? We are the kings of wrap, we as MCD were the first brand to ever create a product called wrap. We used this parallelism in life, not everyone who does design is a great designer, not every doctor is a good doctor, and that's why we as a brand say, not everyone who rolls, knows how to wrap.